—Apple

↳A little bit of "wait, what?"

Apple Marcom ~
Sunnyvale, CA
2025 - 2026

AKQA ~
New York City, NY
2023

Role ~
Art Director, Interactive Experiences

Role ~
Associate Design Director

Product Design
Art Direction
Branding

UX / Interface Design
Design Direction
Brand Vision

I'm Art Director at Apple, on the Interactive Experiences team within Marcom. I shape shopping and buying experiences across Apple's digital platforms. A lot of what I do is still under wraps. Everything public lives at Apple Store App and Apple.com.

In shaping the future of clean energy living, the AKQA New York team was tasked with a mission to develop a Sunrun Sales Application. This robust tool empowers reps to better serve and understand solar customers, optimizing operational efficiency. By enabling sales force channel partners to unlock new opportunities and reduce attrition, the application contributes to a stronger bottom line.

I collaborated with a cross-functional team comprising skilled UX and interface designers, creative directors, product managers, and strategists. This involved weekly collaboration with client leadership, addressing immediate tasks related to potential features, brand vision, art direction, interaction design, and ultimately, facilitating design hand-off.

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Ricardo Portocarrero

Ricardo Portocarrero

Selected Work 06' — 26'

Selected Work 06' — 26'

Design Director

Design Director

— Product and Interface Design

— Product and Interface Design

Minneapolis, MN

Minneapolis, MN

GMT -05:00

GMT -05:00

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